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Matt Hames, CTFA



About Me

I enjoy working with leaders in pursuit of a clear vision of what could be. I am passionate about designing strategies that integrate vision with an actionable path forward.  I believe progress on the journey should be fun and rewarding for everyone involved.


Matt is the founder of Acru Strategy, LLC, a strategic advisory firm headquartered in Woodstock, Georgia. Matt graduated with a Bachelors of Business Administration degree in Management, with a specialization in Entrepreneurship and Small Business Creation from Kennesaw State University while playing basketball for the Owls on scholarship for 4 years. Matt holds the professional designation of Certified Trust & Fiduciary Advisor (CTFA), indicating excellence in the areas of fiduciary responsibilities, trust activities, personal finance, insurance, estate planning, tax planning, and investment management.

After receiving international acclaim for the retail financial services delivery model developed and launched by Acru in 2011, Matt refocused Acru in late 2013 on the discipline of integrating brand strategy and business model design for organizations in industries ranging from financial services to real estate to non-profits and anywhere in between.

As an 25-year veteran of the financial services industry and former CEO of a bank trust company, Matt has a unique perspective on industries and business models that have been void of innovation for extended periods of time. His passion for design thinking and his desire to help organizations find relevance in the experience economy drive him to challenge existing paradigms while inspiring others to consider what could be.