Experience: ” …the totality of the cognitions given by perception; all that is perceived, understood and remembered.”
There is an exchange of value that takes place as you deliver your product or service to your ideal client. In that moment, they perceive, understand and hopefully remember how they felt about the value they received from your organization.
Does the value you provide justify the sacrifice your client makes in order to do business with you? Is the consideration you receive from your client appropriately fund the creation of the product or service you offer?
Understanding the fragile dynamic that exists within the value exchange experience is at the heart of answering the question of what you deliver.