by mattchames | Dec 3, 2013 | Acru Blog
It’s really a question of direction. Vision, as it relates to business, should articulate an aspirational call to take action in a specific direction. Without Vision, as King Solomon would say, people cast off restraint; they have no rudder; they are without a...
by mattchames | Nov 18, 2013 | Acru Blog
So many times the story is lost in the transaction. Its inspiring to hear about a brand that cares about your journey through life. Read the story of Path & Post
by mattchames | Mar 16, 2012 | Posts
…..would you?” Can’t you remember hearing your parents saying that to you when you were in school? It’s a great rhetorical question with a point we all understand. But for some reason the truth behind it often gets ignored when it...
by mattchames | Mar 1, 2012 | Posts
Iterate. Prototype. Fail fast. Each of these are terms used when discussing cultures that embrace innovation. And rightfully so. Those who understand the importance of challenging established processes with a willingness to change something sacred are the...
by mattchames | Feb 29, 2012 | Posts
Thanks for finding my personal blog. Most of my efforts these days are poured into Acru Strategy, I encourage you to click through to learn more.